Raiz da Terra strives not only the economic profitability but also in the promotion of socio-cultural conditions, particularly in supporting the institutions in the region and employment to local people.
The collaborators of Raiz da Terra are called to participate actively in reducing the environmental impact of business activity.
Raiz da Terra rents fields for cultivation, many of them were abandoned, thereby helping to reducing the risk of fires and increasing biodiversity.
For raising environmental awareness of society, there is need for a pedagogical action directed to future generations. Therefore, Raiz da Terra tries to actively contribute to the social formation of students by receiving visits from schools and universities.