2022 | In agriculture, innovation makes the difference

"Despite the connotation of traditional activity, the agricultural sector is increasingly innovative and technologies are part of everyday life. In Raiz da Terra, this is one of the factors that differentiate it.

Monitoring, controlling and adjusting water consumption through efficient irrigation management systems in order to avoid waste, or introducing auxiliary insects for pest control in farms. These are just a few examples of innovative processes in an activity that, at first glance, is seen as more traditional. However, for Raiz da Terra, the path of evolution is made in small steps where innovation plays a central role. "We have a policy of continuous improvement, which allows us to constantly evolve in process optimization," explains José Augusto Martins, managing partner."

Magazine "Exame" n.º 455, March 2022